President & CEO
Larry Chavez is the founder, president and CEO of Dreamstyle Remodeling. After working as a CPA for several years, Larry founded what would become Dreamstyle Remodeling in 1989 with the opening of a Four Seasons Sunrooms franchise. Over the past 30+ years, Larry has grown Dreamstyle into one of the largest remodeling companies in the country, with more than 600 employees and customers totaling over 125,000+ throughout the Western United States. Dreamstyle Remodeling now offers top-name brand home improvement products across six states.
Currently, Larry serves on Harvard University’s Joint Center for Housing Studies Remodeling Futures Program Steering Committee and is a mentor for Stanford University’s Latino Entrepreneur Leadership Program. In 2017, he was inducted into the UNM Anderson School of Management Hall of Fame.
Co-Founder & Secretary Treasurer
Joyce is a key participant in the company’s expansion of all markets and products and the company’s overall strategic planning. She is closely involved in talent evaluation and plays a key role in succession planning. Joyce coordinates employee recognition and motivational activities. She is extensively involved the company’s charitable work. She is responsible for planning and executing the design and construction of the company’s extensive facilities, including showrooms throughout five Western states.
Senior Vice President of Marketing & Business Development
Dawn has been a crucial driver of our growth and success; not only as the leader of our Marketing Department, but as a key strategist in our business decisions. During Dawn’s tenure, she and her team have driven growth so effectively that Dreamstyle Remodeling has been on an exponential growth trajectory—averaging double-digit percentage increases annually for five years running. Dawn has been recognized in Professional Remodeler Magazine’s 40 under 40 and participates in Harvard University’s Joint Center for Housing Studies Remodeling Futures Steering Committee.
Vice President of Consumer Finance
Kellie has been a vital member of our Management Team for 13 years. She has led the innovation of consumer financing, not only in our organization, but within the home improvement industry. With Kellie’s leadership, we have strong partnership with the top lending agencies in the country and finance 72% of our overall business. Kellie has been instrumental in negotiating promotional terms with our partnered lenders. She was recognized in Professional Remodeler magazine’s 40 Under 40 list in 2017.
Guy W. Bluff
General Counsel & Chief Compliance Officer
Guy is an attorney with more than 30 years of experience in the area of construction claims and preparation. While he serves as our in-house General Counsel, Guy’s talents and scope of responsibility extend much further than legal counsel. He also has a background of working directly in the construction industry and he is our key resource in compliance issues as well.
Chief Financial Officer
Landon joined the Dreamstyle team in 2020 after experiencing over 16 years of finance executive leadership roles in new home construction with some of the nation’s largest homebuilders. Landon brings with him an extensive knowledge of construction methods and market specific challenges in the New Mexico, California, Arizona, Colorado and Idaho markets while working with Pulte, Del Webb and KB Home in those regions. Landon and his wife Kristin return to New Mexico after spending the last 8 years in Arizona and California, and are excited to reengage a community they know and love.